I need to start off today’s blog post with 2 confessions… and they’re a bit of a paradox: Confession #1: I’m a tech nerd. I love staying up to date with what the latest and greatest technology advancements are, and how they can help me in my business. Confession #2: I’m a minimalist. From the […]

Spring Break is over for most campuses around the country, which means these next 2 months are all about managing your time effectively in order to maximize your productivity and profitability. College campuses are vibrant, dynamic spaces where timing is everything. Whether you’re covering events, doing portrait sessions, or capturing the everyday life on campus, […]

I mentioned recently that thinking of the college market as merely “College Grad Photography” is like seeing only the tip of the iceberg! Here’s another example: wrapping your mind around the rhythms of both your college’s academic calendar and the holiday calendar will set you up for massive success. Seasonal events for college students present […]

Has anyone been watching the news lately? Elon Musk and his “Department of Government Efficiency” (DOGE) have been making headlines left and right! And while opinions on his polarizing approach may vary, one thing is for sure: no matter who you voted for in the last election, it’s easy to see we waste a lot […]

I photograph 10-15% of the senior girls at TCU each year, and we’ve started serving SMU this year too. That’s a LOT of sessions, and a LOT of client experiences! Want to set up your business for success that scales? Embracing automation can free up valuable time, allowing you to focus more on capturing moments […]

As I mentioned in last week’s blog post, college grad season is right around the corner! If you’re intrigued by the photography’s greatest untapped market, but aren’t sure how to dive in, don’t worry—I’ve got you covered. Here’s a straightforward guide to help you launch into this exciting niche, step-by-step. Step 1: Challenge Your Assumptions…Research […]

If you’re reading this article, I’ve got a prettttty good idea as to why—between juggling a full-time job, family commitments, and existing photography work in one of the more traditional genres like weddings, families, and high school seniors can leave you feeling stretched too thin to even consider exploring another niche. I get it. In […]

If you’re like most photographers out there, you’re probably wandering the well-trodden paths of wedding, family (hello, mini sessions!), and high school senior photography. Sure, these are the classic bread-and-butter for many people in our field, but what if I told you there’s a vibrant niche that’s desperately searching for a photographer just like you? […]

In the age of smartphones and lower priced mirrorless cameras, one question I hear a lot from photographers  is: “Why would a grad hire me, when their friend is offering to take their photos for cheap… or even free?” While it’s true that almost everyone has a camera in their pocket these days, and many […]

Ever find yourself questioning whether the college and sorority market really has enough opportunities to be worth your focus? Let’s set those doubts to rest with some eye-opening stats and facts about the college demographic in the U.S. Trust me, the numbers speak for themselves! The Scope of the College Market First up, let’s talk […]