If you’re venturing into the exciting world of college and sorority photography, one of the keys to success lies in your ability to network effectively with the college ecoystem. College towns are a market unlike any other, where a single connections can lead to a serious explosion of opportunity… not just for a single shoot but for a constant stream of referrals for your business! A few years ago, I remember taking a single photo for a couple on campus with their dog… that one photo turned in to around $10,000 in future business! (((Wanna hear more of that story? Drop a message in the comments and let me know… maybe that’ll be a future blog post!)))
Here’s how you can build and maintain relationships that help grow your business in this dynamic environment.
Each college campus has its own culture and network of influence. Understanding these nuances is crucial to effectively navigate and connect within these communities.
Social media is an integral part of the college ecosystem. Students indicate that most of their relationships are formed digitally before they meet in person (which means your photos function like a sort of “social currency,” allowing college students to former higher quality connections with a great online presence!) Use apps like Instagram and TikTok (assuming it’s not banned in the USA by the time you read this 😂) not only to showcase your work but also to engage directly with student organizations and campus influencers.
Students are always looking to learn new skills, including photography. Offering free workshops, introductory photo sessions, or even coffee “meet and greets” can be a great way to introduce your services and interact directly with potential clients.
Most colleges have their own newspapers, magazines, and even radio stations. Collaborating with these media outlets can help you gain exposure and credibility within the campus community.
Building relationships is just the beginning; maintaining these connections is what leads to lasting business opportunities.
Networking within the college and sorority photography market isn’t just about selling your services; it’s about becoming a trusted part of the campus community. By understanding the culture, actively engaging on social media, offering value through showing up consistently, collaborating with campus media, and maintaining connections, you can establish a sustainable and profitable presence on any college campus. Embrace the opportunity to become more than just a photographer—to become a valued community member who captures essential memories and moments.
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