I mentioned recently that thinking of the college market as merely “College Grad Photography” is like seeing only the tip of the iceberg! Here’s another example: wrapping your mind around the rhythms of both your college’s academic calendar and the holiday calendar will set you up for massive success. Seasonal events for college students present unique opportunities for you as a photographer to plan, promote, and profit from them if you play your cards right! Here’s how you can maximize your opportunities throughout the college year by aligning your photography services with the rhythm of campus life.
Did you know most colleges publish their academic calendar years in to the future?
College students love a cute seasonal photo op! Here are a few I’ve seen a lot of success with:
To truly capitalize on these rhythms, Mini Sessions can be your best friend! If you’re not familiar with Mini Sessions, these are quick, cost-effective sessions (think 10 minutes), scheduled back-to-back-to-back during key seasons (back to school, etc) to attract friend groups looking for cute photos to commemorate each occasion:
In my experience, friend groups of at least 4 are best for creating a high-fun experience for your clients, and a high-profit opportuntiy for you!
99% of our college grad clients are female, because ladies love photos! This is true for Moms, too! Collaborating with sororities to plan photo ops around Mom’s Weekends each semester will get students AND their Moms looking forward to working with you year after year!
The unpredictable nature of college events, especially outdoors, requires being ready to flex at the last minute!
Maximizing your relationship with the students on your local college campus means more than just taking great photos… it’s about strategic planning, effective marketing, and creating services that capitalize on key moments in the college annual rhythm! By understanding the academic calendar, making the holidays happy, embracing the power of mini sessions, and catering to the strengh of family connections, you can ensure a steady flow of business throughout the college year! And guess what? ALL of this helps build brand loyalty when it’s time for each of these students and friend groups to graduate!
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